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Hot Tea

Steeping Font

Our Bigelow spot has been getting a lot of love online! It was an editor’s pick in ad industry showcase Creativity. There’s an article on the backstory in Fast Company. It’s also been mentioned in dozens of  pop culture mags and design blogs like Juxtapoz, It’s Nice That, Freshness Mag, Baller Status, Cube Me, etc.
If you’re not one for clickin’ links, here’s the full length version:

ORIGINAL MUSIC: WOOFER

Agency: Ideo

Production Company: Republic Content

Director: Bucky Fukumoto

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Secession Sauce

Feb 14 Mix 

Between the music industry about to descend on the Lonestar state for the annual SXSW festival, not to mention the identity crisis in Ukraine, we could smell the secession in the air (or was that bbq)?
If you’re for the status quo, check out some new tunes from the amazing Beck, Broken Bells, and St. Vincent records. If you’re looking to turn over a new leaf, there’s some gorgeous folk from Noah Gundersen, a new hip-hop collaboration featuring Sufjan Stevens (yes, you read that correctly), and if you really want to get riled up, there’s even some awesome Puerto Rican punk from AJ Davila!
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Snow Blast

Polaris Switchback Still

It’s pretty rare to be in Los Angeles and wish you were in a different climate. I’ll own up to some jealousy when director Adam Brummond first showed us the footage for the 4 ads he shot for Polaris’ new snowmobile line, though. These guys had a powder paradise all to the themselves.
Adam was determined to not have any music on the spots, nor was there any dialogue or VO (thanks must also be given to the client for going along with this approach). Instead of going the obvious route and slapping some rock tracks over the picture, we were tasked to come up with a sonic aesthetic that would unite the 4 commercials but separate Polaris from the competition. So, we were encouraged to go for broke with the sound design and created huge, epic, heavily stylized SFX that played off the slo-mo shots and loud/quiet dynamic.
Hope you enjoy watching them as much as we enjoyed making them. I still want to ride one of those machines, though!

Polaris “RMK”

Polaris “Switchback”

SOUND DESIGN: WOOFER MUSIC & SOUND
Directed by: Adam Brummond
Production Company: The Factory

 

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Cosmic Safari Mix

drought600

 

Drought? What drought? There’s a deluge of good new music out this month, as always we stick our ear to the firehose for your listening pleasure. Vets like Sharon Jones and Dead Weather put out some of their strongest material to date and are joined by some promising up-and-comers like Peggy Sue, Hospitality, Pontiak, and more. Click the cover art below!

 

JanFlyer

 

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Foster Files: Meet Sherman!

Sherm2

 

Our first four-legged intern of 2014 arrived yesterday. Meet Sherman, a 1 yr old male Terrier mix. His hipster credentials include: skinny as all hell, loves to party, hates to exercise, and comes via east of downtown. We’re fostering him until Monday morning.

If anyone is interested in hiring, er, adopting him, please contact us before then. Come Monday he’s getting shipped up to a No Kill shelter in Oregon, although he’d love to find a permanent home and skip the travel. Either way, he could use to put more weight on his (currently 10 lbs.) frame, so living in a weed-friendly state could do this dude some good.

If you’re reading this after Monday but are still interesting in adopting or fostering dogs, there’s plenty more where this guy came from. We’re happy to point the way.

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The Short Road to Her

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When I first heard the premise for Spike Jonze’s “Her,” it brought to mind the 30 minute short film we’d worked on together a few years earlier called “I’m Here,” about a pair of robots who fall in love in an LA of the not too distant future. Here’s a recent article in Slate that recaps all of Spike’s shorts, several of which I had the pleasure to music supervise, and how they lead back to “Her.”
The article includes full length versions of the shorts, but here’s the “I’m Here” trailer , which btw won Best Original Music at the 2010 AICP Awards (it was actually sponsored by — in a remarkably hands off fashion —  Absolut Vodka).

 

“I’m Here” (Trailer)

MUSIC SUPERVISION: ZACH SINICK

Client: Absolut Vodka

Agency: TBWA\Chiat\Day NY

Writer/Director: Spike Jonze

 

 

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2013 Music Recap

WooferEOYFlyer

 

Enjoy our latest selection of tracks from December plus some under-the-radar favorites from the rest of the year. There’s a new single from The Strokes’ Albert Hammond Jr. and a cool remix featuring Danny Brown and Co. rapping over Vampire Weekend.
Special thanks to Lawrence for helping out with the selections and artwork throughout the year!

[Click above image to download]

 

FAVORITE ALBUMS

(Top 10 per genre, in no particular order)

INDIE ROCK

  • Arcade Fire – Reflektor
  • Foals – Holy Fire
  • Local Natives – Hummingbird
  • Telekinesis – Dormarion
  • Portugal, The Man – Evil Friends
  • Arctic Monkeys – AM
  • Man Man – On Oni Pond
  • Junip – Junip
  • Thao & the Get Down Stay Down – We The Common
  • Cayucas – Bigfoot

ELECTRONIC

  • Daft Punk – Random Access Memories
  • Lorde – Pure Heroine
  • Toro y Moi – Anything in Return
  • The Knife – Shaking the Habitual
  • Jagwar Ma – Howlin’
  • Zomby – With Love
  • Chvrches – The Bones of What You Believe
  • Dungeonesse – Dungeonesse 
  • Darkside – Psychic
  • Alunageorge – Body Music

 

HIP HOP

  • Drake – Nothing Was the Same
  • Pusha T – My Name Is My Name
  • Oh No – Disrupted Ads Audio Dispensary System, Vol. 1
  • Run The Jewels – Run The Jewels
  • RJD2 – More Is Then Isn’t
  • Ghostface Killah – 12 Reasons to Die
  • Boldy James & Alchemist – (M.1.C.S.) My 1st Chemistry Set
  • J. Cole – Born Sinner
  • 7L & Esoteric / Inspectah Deck = CZARFACE
  • Chance The Rapper – Acid Rap

RETRO/PSYCH/PUNK

(yah, ok apparently we listen to a lot of this so we had to split off from indie rock)
  • King Khan & The Shrines – Idle No More
  • Edward Sharpe & the Magnetic Zeros – Edward Sharpe & the Magnetic Zeros
  • Queens of the Stone Age – ….Like Clock Work
  • Foxygen – We Are the 21st Century Ambassadors of Peace & Magic
  • Unknown Mortal Orchestra – II
  • Parquet Courts – Light It Up Gold
  • White Denim – Corsicana Lemonade
  • FIDLAR – FIDLAR
  • Waxahatchee – Cerulean Salt
  • Dr. Dog – B-Room

WORLD, REGGAE, FOREIGN LANGUAGE, ETC.

  • Bombino – Nomad
  • Omar Souleyman – Wenu Wenu
  • Bassekou Kouyate & Ngoni ba
  • Major Lazer – Free the Universe
  • John Wizards – John Wizards 
  • Vaadat Charigim – The World Is Well Lost
  • Lord Echo – Curiosities
  • Shugo Tokumaru – In Focus?
  • M.I.A. – Matangi
  • Congo Natty – Jungle Revolution
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Hard Work

Gatorade Helmet Still

2013 was a great year of growth for Woofer, which is why it’s so rewarding to start off the new year with the Gatorade ad we worked on airing during tonight’s College Football (BCS) Championship Game. The spot shows all the hard, dirty work that must be put in behind the scenes, far from the bright lights and adoring fans, in order to achieve success. We were thrilled when TBWA\Chiat\Day asked us to find the right song for it.
In addition to having thematically spot-on lyrics, we also knew that the song had to reflect the natural, minimal, yet still rousing music that’s been the hallmark of Gatorade’s recent run of commercials (“Lightning Bolt,””Evolve,” etc.). Once we came across the U.S. Army Airborne Rangers cadence “Hard Work,” we knew we’d found the perfect piece. Recorded live in the field, the track has a grit and earnestness that was exactly what we were looking for.
Enjoy!

Gatorade “Hard Work”

Directed by: Josh & Xander
Edit: Rock Paper Scissors
Music Supervision: Woofer Music & Sound

 

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Mecha November Mix

 

NovemberFlyer

 

Hope your holiday bellys are full but you’re still hungry! Here’s our latest mix of new favorite tunes, feat. tracks from Cut Copy, Broken Bells, Liam Gallagher’s new project Beady Eye, and more!

[Click the flyer above to download]